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How Nonprofits Can Stop Misinformation That Threatens Their Mission
What’s the right course when your organization is being vilified? When the mission itself is at stake? I recommend six steps.
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Cutlip And Center Were Revolutionary
In PR one textbook started the field and changed the world. When Cutlip and Center’s 1st edition was published in 1952, it was revolutionary.
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PR v. Marketing? PR *and* Marketing
PR and marketing are in the same neighborhood, but definitely not at the same street address. Both are quite valuable in their own right.
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Is Studying PR Worth It?
There’s a lot of opportunity in PR, and areas to specialize in.
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PR Is A Management Function
Just like companies manage all other assets, liabilities, risks, infrastructure and so on, it must also manage its key relationships.